Laugh at the Link Building of Old
Posted at: 20:12, Tuesday, 1 December 2009
When I look at how the list of services
we provide at Your SEO Consultant has changed in the past year, and
how client demand has changed, too, it's hard to look past Link
Building as the single area or service for which attitudes have
changed for the better.
When I tell Clients that the best way
to get other quality sites linking to their own is to create great
quality content, it almost seems a little too simplistic (and also
like a bit of a cop-out on my part!). The truth is though, that when
we consider how a lot of SEO and Online Marketing “Experts” were
using every underhand trick in the book to gain links for their
Clients, the recommended alternative has a comparable air of
authenticity and good old white hat'edness!
Google and the rest are now so good at
matching relevance, and assessing trust in linking sites, that black
hat no longer exists in the “Real World” of SEO. It should come
as no surprise that the virtuous find their rewards in rankings!
So how can you do your bit for your own
site, and “cause” links with great link bait? Here are a few
tips for what rings bells with the online community:
-
The most important tip of all; Get
into your target market's mindset. Ask your existing clients what
information or tools would help them, that relate to your services
or products.
-
Give them what they want –
Author a free whitepaper or report, hosted on your site. If you're
not a writer, then you will find some excellent copywriters on the
web, such as on Elance or Guru.com.
-
Develop a tool or calculator,
perhaps in Widget form, that can be hosted on other sites, and which
link to your own.
-
Look at what others are doing, and
put your own spin on it. There are very few truly original ideas
out there, so why re-invent the wheel.
Going forward, our own strategy towards
link building will no doubt change just as much, year on year, as it
has in the past. For the time-being, though, we will continue to
advocate the use of the very latest Social Media tools, putting your
site content in front of people, not robots, and letting them decide
for themselves whether you are worthy of their backlink gold!
Tags:
link building,link bait,seo,
