Earn Money like the Celebs in Twitter's Popularity Contest
Posted at: 21:26, Wednesday, 2 December 2009
The world of advertising has seen a
massive shift in direction over the past few years, and not only in
the UK. Across the World, TV channels have struggled to keep their
hold on the big money as their target market move to the web for
everything from shopping and news, to movies and streaming television
programming. Contextual advertising was perhaps the first advent in
the online World to herald accessibility both on the part of
publishers and advertisers, to a massive and highly-targeted market.
All of a sudden, Webmasters and Bloggers could get financially
rewarded for providing great content.
So when Twitter took the internet by
storm after its 2006 launch, heads were scratched over ways to
monetize what was to become an almost-overnight phenomenon.
Affiliate marketers and the like were inevitably quick to spam their
followers with product recommendations and reviews, in the hope of
boosting their Clickbank balances, and then Ad.ly hit the scene
earlier this year, with a rather novel spin on how to cash in on
Twitter's success.
Ashton Kutcher had long-since been
hailed as the first Twitterer to reach a million followers, in April
2009, and many Celebs (both real-world and online “names”) were
racking up a healthy following. So with each of these celebs
attracting their own special kind of demographic, and with many
followers eager to know what their idols had to say on everything
from Demi Moore's bedroom attire to what's happening on the set of
the latest Harry Potter movie, Ad.ly saw an opportunity to “employ”
Twitter's most popular commentators to sell their Client's brand.
Here's how it works: You're the CEO of
a drinks company, and you want to have the hip young kids buying your
product. Choose an Ad.ly publisher that fits the bill, in terms of
follower numbers and market appeal, and pay them to tell their
followers about your product. It's concept that has had a few months
to bed in as I write this, and judging by the increase in Celebrity
costs, it seems to have been a great success.
Not only that, if you consider yourself
a Twitterer of note, you can join the Ad.ly network too, and share in
the revenue. You choose your own price, and the advertisers select
you. Now there's some incentive to get more followers. Time will
tell whether the Advertisers are getting their rewards, as Twitter
gets older, and the number of lapsed followers will inevitably
increase. For the time-being, though, there are opportunities to be
had in the monetized World of Twitter.
Tags:
twitter, social media, advertising
